Marketing


Marine 1One Show Las Vegas Nevada

A founding member of the Marine1One group, Lorenz & Jones has also been a very active partner in the group. Development of the "BoatSmart" dealer network with exclusive product branding and direct sales aids have created stronger dealer programs and afforded customer members some competitive advantage.

Marine1One also produces what has become the largest Marine Dealer buying show in the country. Held annually in Las Vegas at the Stardust Resort and Casino, this show brings together over six hundred marine dealer customers from across the nation. Registered Lorenz and Jones Dealers have access at the show to products from about 150 important marine manufacturers all purchased through one source, their regional Marine1One distributor.

Lorenz & Jones has produced their own catalogs in-house since the early 1950's. The 2007 catalogs feature a 566-page boating accessory catalog and a 1,184-page motor parts and shop catalog that combined, contain approximately 18,000 different SKU's from over 140 vendors.